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Passionate, respected and connected communications and media relations executive 

with more than 20 successful years as an experienced strategic communications planner

and facilitator working daily with Fortune 50 companies and the media. Considered to be

a visionary having planned and supervised traditional and digital pr/communication campaigns for landmark global product launches, initiatives and media campaigns.

Craig Stanton

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GLOBAL STRATEGIC COMMUNICATIONS PLANNER AND MEDIA RELATIONS EXECUTIVE

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Phone:

917.865.8586

 

Email:

craigstantonnyc@gmail.com

EXPERIENCE
CAPABILITIES

  • Consult, craft and implement broadcast communication focused plans for many clients that deliver results including;  key messaging, contract counseling, creative content development, business development, media relations, crisis and issues preparedness.
     

  • Instrumental in creating and launching high-stakes strategic and notable campaigns aligned with client goals for the following sectors:  

                - Sports & Entertainment

                - Automotive

                - Consumer

                - Fashion

                - Technology

                - Beverage

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  • Provided effective communication strategies, advice, and support to Chief Executives & Senior Management: GM; Barra, Akerson, Wagoner, NISSAN: Carlos Ghosn, TOYOTA; Jim Lentz, NIKE; Phil Knight, Mark Parker & SHELL OIL; Hofmeister, Odum, & Vosser

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  • Crisis Communication: Integral part of strategic team for; GM's’ “Bankruptcy” and Ignition Switch Recall/Lawsuit,” VW's “Diesel Emissions Scandal,” and Detroit, MI “Bankruptcy (Gov. Rick Snyder).

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  • Excellent long-term relationships with media delivering high performance and key broadcast, print, digital and social media placements
     

  • Cornerstone of growing the company from 4 employees and one office to 70+ employees in 12 global locations.

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  • Increased companies revenue for 16 years

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  • Extensive booking experience on national and local levels
     

  • Ability to thrive in a fast-paced environment, transition smoothly from one project to another and interact directly with clients, talent and talent managers
     

  • Highly organized and diligent with exceptional attention to detail
     

  • Excellent written and verbal skills with a track record of winning pitches
     

  • Strong strategic thinker and trend spotter with a creative approach
     

  • Provide effective communication strategies, advice, and support to Chief Executives & Senior Management
     

  • Create new business opportunities
     

  • Mentor junior staff and lead publicity teams; "hands on" management style encourages strong attention to detail, collaboration and results-oriented methodology

CORPORATE COMMUNICATIONS
CORPORATE COMMUNICATIONS

What makes Craig Stanton special is his work with an expansive array of clients for over two decades coupled with his consistency of delivering results that exceed expectations.

 

Craig worked at Bader Media for twenty-one years, leading global PR and marketing communications campaigns for the world’s most respected and powerful brands. He is a dedicated, creative, engaged, and trusted media and communications strategist with experience in sports, business, entertainment, lifestyle, technology, finance, arts and culture, and civic events, to reference a few areas of expertise.

 

Marketing and communication leaders, global lifestyle and event marketing agencies value Craig’s advice and counsel. His rapid-fire vision has fueled hundreds of events and product launches - guiding Fortune 50 companies through the competitive and consolidated world of media relations.

 

He is a seasoned integrated communications expert whose teams have consistently driven strong results for clients including Nike, Visa, Pepsi, American Express, GM, Colgate, eBay, Nissan, Citibank, Toyota, Mattel, Volkswagen, Shell, Kia, and major apparel companies, and many marketing and PR agencies

 

He has a diverse background in both in-house and agency communications, with proven capabilities spanning classic consumer marketing, public relations, corporate communications, crisis management, and event and sponsorship marketing for both public and privately held companies.

 

He is a partner and advisor to CEOs and executive leadership teams on strategic communications which significantly impact business and awareness results.Craig is a fixture at prominent events such as the Olympics, World Cup, Super Bowl, MLB and NBA All-Star Games, domestic and international Auto and Technology conferences, the Emmys, Grammys, and Academy Awards, among others.

 

Among the shortlist of networks and media which have featured Craig's work include: ABC News, Access Hollywood, Associated Press, BBC, Bloomberg TV, BON TV, CBS News, CCTV, CNBC, CNN,  Entertainment Tonight, ESPN, Euro News, Extra, Fox Business, Fox News, HuffPost, ITV, MSN, NBC News, NHK, PBS, RAI, Sky News, Telemundo, The New York Times, Thomson Reuters, Univision, Verge, and the Washington Post, in addition to numerous independent and local media outlets worldwide.

 

He is an enthusiastic leader and teacher who engenders loyalty, and maintains close relationships with on-air talent, producers, editors, and production personnel in both broadcast and digital media in every sector of the news industry.

 

There are many highlights to reflect on in 21 years at The Bader Group.  Among Craig’s numerous communication, strategic planning, brand consulting, program and execution accomplishments include:

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Product Launches:

  • The Livestrong yellow bracelet

  • Launch the Jordan brand in September of 1997

  • NFL and UFC Unveil new uniforms/kits

  • Opening of Niketown NYC

  • Tamagotchi Virtual Digi-Pet Debut in US

  • Automotive Launches:  Chevy Volt, Mercedes Maybach (NYC, QE 2, Sikorsky Helicopter), Nissan Leaf, VW Beetle and VW Microbus EV, Audi Sports cars, Buick, Cadillac, Bentley Motors, etc..

  • Store Openings:  H&M (w/David Beckham) and Top Shop Top Man

  • Selena Gomez - Coach Partnership

  • Launch Major League Soccer

  • Power Rangers Celebrate 25th Anniversary

  • eBay:  Reveal of new logo and redesigned website and 20th Anniversary

  • CEO’s:  - General Motors; Barra, Akerson, Wagoner, Nissan: Carlos Ghosn, eBay: Devin Wenig, Toyota,  Jim Lentz,  Nike: Phil Knight to Mark Parker & Shell Oil;  Hofmeister, Odum, & Vosser

 

 

 

Events/Activations:

  • Super Bowl sponsored events for the past 20 years include; Bud Light parties, EA Sports Madden Bowls, Doritos "Crash The Super Bowl" Campaign, ESPN Magazine celebrity parties,  Marc Anthony & J-Lo performance on Miami Beach for Pontiac, Cadillac Celebrity Grand-Prix,  co-op concerts and many product launches

  • Super Bowl Commercials:  Kia, Pepsi, General Motors, Budweiser,  Volkswagen, Doritos and Nissan

  • Nike Olympic Athletes and Media Center (SLC 2000 - London 2012). Managing, setting-up and orchestrating more than 100 interviews per Olympiad at specially designed centre at the Nike Athlete Village promoting product

  • Tiger Woods (for 13 years) on behalf of  Nike, Buick, American Express and EA Sports

  • Working with Lance Armstrong and the Nike ACG team for all seven years of Tour de France victories

  • Unveil the annual Sports Illustrated Swimsuit Issue cover model

  • The Nike World Cup Soccer Park in the financial district of Paris for the 1998 World Cup where the top players in the world visited every day to host clinics, media sessions as Nike introduced new products

  • Arranged global media satellite interviews when Rory McIlroy signed with Nike Golf (from Dubai)

  • Implosion of Sands Hotel in Atlantic City

  • Colgate Brush-A-Thon National  Campaigns

  • General Motors IPO

  • PricewaterhouseCoopers Merger

  • Michael Phelps first ever Gold medal press conference for Visa in Athens during the Summer Olympics

SPORTS MARKETING
SPORTS MARKETING

Sports marketing and communication leaders and event marketing agencies value Craig’s thoughtful advice, and spirited counsel.  His rapid-fire vision has fueled hundreds of events and products, helped shape and develop many athletes careers - guiding Fortune 50 companies through the complex maze involving a contract signing and media relations.

Athlete and celebrity endorsement and appearance contacts are more detailed and layered with requests and demands that sometimes get in the way of the core mission. `The ability to counsel clients early on identifying ‘value-added’ benefits as well as utilizing and leveraging media relations usually leading to mutually beneficial success for both parties.  

It takes years and years of on the ground experience to truly understanding a marketplace. That is why top global marketers, agencies and brands like Nike, Colgate, Visa, Citibank, General Motors, Nissan, Mattel and Kia engage with Craig for well thought out strategy and plan to move the process forward.    

There are many highlights to reflect on in 21 years at The Bader Group.  Among Craig’s numerous strategic planning, brand consulting, program execution and communications accomplishments include:


Product Launches:

  • The Livestrong yellow bracelet

  • Launch the Jordan brand in September of 1997

  • Nike Unveiling new NFL uniforms

  • Reebok Unveiling UFC new uniforms/kits

  • Opening of Niketown NYC

  • David Beckham/ H&M grand opening of their flagship store opening in NYC


Strategic Advising:

  • Michael Phelps first ever Gold medal press conference for Visa in Athens during the Summer Olympics

  • Launch Major League Soccer

  • Start the new LeBron James Nike relationship

  • Planning and execution of broadcast TV news production and media relations for the US Women’s National team for the ’99 FIFA Women’s World Cup

  • American Express Member Experience Kobe Bryant’s farewell tour - highly emotional and fulfilling for the brand, media and the athlete

  • Assisting Under Armour develop its relationships with NBA stars and the media by hosting clinics with the athletes in their hometowns during the off-season

  • Manchester United - Chevrolet Partnership


Media Relations:

  • Tiger Woods (for 13 years) on behalf of  Nike, Buick, American Express and EA Sports

  • Working with Lance Armstrong and the Nike ACG team for all seven years of Tour de France victories

  • Nike Olympic Athletes and Media Center (SLC 2000 - London 2012). Managing, setting-up and orchestrating more than 100 interviews per games at specially designed centre at the Nike Athlete Village promoting product

  • Continues to handle Pele’s broadcast news requests and appearance strategy  

  • Unveil the annual Sports Illustrated Swimsuit Issue cover model

  • Arranged global media satellite interviews when Rory McIlroy signed with Nike Golf (from Dubai)

  • Debut of the Muhammad Ali movie on HBO with the champ in person in Louisville, KY  


Activations:

  • Super Bowl sponsored events for the past 20 years include; Bud Light parties, EA Sports Madden Bowls, Doritos "Crash The Super Bowl" Campaign, ESPN Magazine celebrity parties,  Marc Anthony & J-Lo performance on Miami Beach for Pontiac, Cadillac Celebrity Grand-Prix,  co-op concerts and many product launches

  • The Nike World Cup Soccer Park in the financial district of Paris for the 1998 World Cup where the top players in the world visited every day to host clinics, media sessions as Nike introduced new products

  • Colgate Brush-A-Thon National  Campaign with athletes in various cities

  • Tiger Woods, Rory McIlroy & Jimmy Fallon Introduce new Nike Vapor Clubs

ENTERTAINMENT
ENTERTAINMENT

Entertainment marketing and communication leaders and event marketing agencies value Craig’s thoughtful advice, and spirited counsel.  His rapid-fire vision has fueled hundreds of events and products, helped shape and develop many celebrity careers - guiding companies through the complex maze involving a contract signing and media relations.

 

Celebrity and athlete endorsement and appearance contacts are more detailed and layered with requests and demands that sometimes get in the way of the core mission. `The ability to counsel clients early on identifying ‘value-added’ benefits as well as utilizing and leveraging media relations usually leading to mutually beneficial success for both parties.  

 

It takes years and years of on the ground experience to truly understanding a marketplace. That is why top global marketers, agencies and brands like Nike, Visa, Citibank, General Motors, Nissan, Mattel and Kia engage with Craig for well thought out strategy and plan to move the process forward.    

 

There are many highlights to reflect on in 21 years at The Bader Group.  Among Craig’s numerous strategic planning, brand consulting, program execution and communications accomplishments include:

 

 

Celebrities

  • David Beckham /H&M:  Super Bowl Commercial, NYC Flagship store opening

  • Selena Gomez - Coach Partnership

  • Rihanna:  Fenty Puma

  • Miley Cyrus for “Make-a-Wish-Foundation”

  • Rob Lowe: National campaigns for Genworth Financial

  • Elton John Super Bowl Commercial

  • Budweiser/Jay-Z: Made In America" Tour

  • David Beckham-Sofia Vergara Pepsi Commercial

  • Kia Motor Super Bowl Commercials

  • Laurence Fishburne, Pierce Brosnan,  Christopher Walken, Melissa McCarthy

  • One Direction Pepsi Commercial

  • Hot Wheels 40th Anniversary: $140,000 Jewel Encrusted Car w/Nick Lachey

  • Buick Commercials with Ving Rhames, Peyton Manning and Shaq

  • Pitbull for Zumba

  • The Livestrong yellow bracelet

 

Films & TV Shows

  • HBO's "Entourage," starring Adrian Grenier, Jeremy Piven, Kevin Connolly

  • Transformers, "Shia LeBouf, Megan Fox, Josh Duhamel, Jon Voight

  • Tomorrowland, starring George Clooney, Hugh Laurie, Britt Robertson

  • Power Rangers Celebrate 25th Anniversary

  • HBO's "Muhammad Ali's Greatest Fight" Stars Christopher Plummer, Frank Langella, Benjamin Walker and Danny Glover (Debut with the champ in person in Louisville, KY )

  • Pele "Birth of a Legend starring Kevin de Paula. Directed by Jeff and Michael Zimbalist

  • ESPN Deportes' "El Diez" (10-episode drama which starred  Alfonso “Poncho” Herrera)

  • Discovery Channel's "Detroit In Overdrive" (Three-part mini-series)

 

Events/Activations:

  • Super Bowl sponsored events for the past 20 years include; Bud Light parties, EA Sports Madden Bowls, Doritos "Crash The Super Bowl" Campaign, ESPN Magazine celebrity parties,  Marc Anthony & J-Lo performance on Miami Beach for Pontiac, Cadillac Celebrity Grand-Prix,  co-op concerts and many product launches

  • Super Bowl Commercials:  Kia, Pepsi, General Motors, Budweiser,  Volkswagen, Doritos and Nissan

  • Tiger Woods (for 13 years) on behalf of  Nike, Buick, American Express and EA Sports

  • Working with Lance Armstrong and the Nike ACG team for all seven years of Tour de France victories

  • Unveil the annual Sports Illustrated Swimsuit Issue cover model

SELECT PROJECT CASE STUDIES
SELECT PROJECT CASE STUDIES

COACH SELENA GOMEZ PARTNERSHIP
Audience Reach: 330,712,850
Ad Value:           $20,116,879
 
CRICKET ALL-STARS USA TOUR
Audience Reach: 884,055,299
Ad Value:          $59,168,362
 
KIA 2017 SUPER BOWL COMMERCIAL
(Melissa McCarthy)
Audience Reach: 1,235,256,763
Ad Value:           $56,598,977
 
NIKE NFL UNIFORMS
Audience Reach: 137,620,360
Ad Value:           $17,921,791
 
NISSAN – ROGUE ONE STAR WARS VEHICLE
(2 projects)
Audience Reach: 2,032,823197
Ad Value:           $7,259,933
 
HEINEKEN:  Neil Patrick Harris Campaign
Audience Reach: 44,374,746
Ad Value:           $320,778
 
NISSAN ROUGE DOGUE CONCEPT VEHICLE
Audience Reach: 20,625,617
Ad Value:           $1,104,272
 
VOLKSWAGEN ID BUZZ MICROBUS
Audience Reach: 477,694,964
Ad Value:           $5,683,176
 
H&M FLAGSHIP NYC STORE OPENING
Audience Reach: 126,430,890
Ad Value:           $14,549,560
 
MARYLAND LIVE CASINO GROUND BREAKING
Audience Reach: 291,103,216
Ad Value:           $4,246,556

 
NEW TOYOTA CAMRY
Audience Reach:      964,815,857
Ad Value:                 $5,719,257

EDUCATION & EXPERIENCE
EDUCATION & EXPERIENCE
November  2017 - Present

Stanton Worldwide, LLC, New York, NY

Independant Consultant
November 2017 - Present

Provide strategic communications guidance, create public relations/marketing communication action plans and implement media relations initiatives for Kia Motors America, Colgate, Ace Universe, AS Roma, Jonathan Sanders & Co. and Roche Diagnostics.

Bader Media Group, New York, NY

 

Senior Vice President of Strategic Planning

and Global Communications
April 2010 to November 2017


Director, Strategic Planning and Senior Publicist
January 1996 to April 2010

January 1996 - November 2017
September 1990 - Present

Ice Hockey In Harlem, New York, NY

Board of Directors/ Volunteer Teacher & Coach September 1990 to Present

A lifelong passion for hockey, children and giving back to the community.  Member of the Board of Directors and Chairman of the Education Committee for a not-for-profit organization which teaches inner city youth the values of education and sports. Responsible for teaching weekly classroom  hockey knowledge and on-ice instruction.

Lou Hammond Associates, New York, NY

Associate Creative Director

October 1990 to November 1996

  • Developed and produced program decks, visual client presentations, logos, slogans and campaigns for Lifestyle, Travel and hospitality clients
     

  • Created product launch for Hunter Douglas Silhouettes Window Fashions (Theme: Cole Porter’s Night & Day with a Broadway producer and cast)
     

  • Sydney Tourism Board global marketing campaign to promote tourism. Built mini-Sydney Opera Houses in NY, LA, London, Paris, Rome, Madrid and Berlin.

October 1990 - November 1996
Summer 1988 & Summer 1989

Associated Marketing Group, New York, NY

Assistant Account Manager (Paid Internship)

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  • Member of think tank that developed the term ‘Integrated Marketing,' first used by CBS Television.

  • Developed and executed successful marketing campaigns for Perrier and Ghirardelli Chocolates

Lou Hammond & Associates, New York, NY

Paid Internship

Summer 1986 & Summer 1987

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Launched  career.  Responsible for all aspects of  recruitment, media planning and public relations execution for The Avon Hostess Sponsorship of the Statue of Liberty Centennial Celebration event. Hired and managed staff including  own intern and assistant.

Summer 1986 & Summer 1987
May 1990

EDUCATION

May 1990

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Syracuse University, Syracuse, New York: 

Bachelor’s in Entertainment Administration

CONTACT
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